---
title: The moment we're in | Israel Conference
description: The ultimate space for L&D leaders to rethink learning, redesign work, and lead the Human+AI workforce inspired by real-world insights
image: IMG%20URL
---

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![HR technologies (5)](https://m.junojourney.com/hs-fs/hubfs/HR%20technologies%20(5).png?width=1200&height=627&name=HR%20technologies%20(5).png "HR technologies (5)")

### When & Where

##### **Wednesday, May 13, 202609:00–13:00 Derech Yitshak Rabin 33, Giv'atayim**

### What to expect

AI has officially moved from “interesting” to “inevitable.”  
 And for HR + L&D, the role is changing fast.  
Less content delivery, more readiness building.  
Less “training programs”, more workflows, adoption, capability, and proof of impact

This summit is built for one purpose:  
Turn the noise around AI into practical readiness, with real examples, real mistakes, and real takeaways.  
You are invited for an honest look at how leading companies are actually implementing AI across L&D, enablement, and organizational capability.

### What will happen in these 4 hours?

**Networking experience** (you are part of a community!)**Practical case studies** (we got you the best!)**A breakout session** (we want to learn from you, too!) **Some "Fuck up" stories** (Mama always said, you learn more from your mistakes...)

Expect high energy, a room full of peers, and the kind of conversations people usually only have *after* the formal agenda ends; we just bring them to the front.

### **Agenda**

### 09:00–09:30 | Arrival + Coffee

Quick settle-in, snacks, name tags, and open networking.

### 09:30–10:00 | Welcome + Community Networking Experience

A structured networking moment (yes, the kind that doesn’t feel like networking).

### 10:00–10:15 | Opening Keynote / Framing

**“L&D in the AI Era: From Learning → Workforce Readiness”** A clear lens for the day: what’s changing, what’s at risk, and what HR/L&D must own now.

### 10:15- 10:45- Design thinking in AI implementation **-Guy Laufer**

### 10:45–11:30 | Practical Implementations (Lightning Case Studies)

**3 case studies |** Each speaker will cover:

- What we implemented (real example)
- The mistake we made / what we learned
- 3 principles we’d repeat next time  
    
  **Talks by:**

- **Similarweb**
- **AppsFlyer**
- **Amdocs**

### 11:30–11:45 | Break

### 11:45–12:30 | Breakout Rooms 

**A) When NOT to use AI**

**B) Vibe Coding for L&D (practical best practices)**

**C) Who should lead AI projects? (roles + structure)**

**D) ROI & Business case for AI in HR/L&D**

**E) When performance meets AI**

### 12:30–13:15 | AI F\*ck-Ups

**6 people share their biggest AI mistakes** Because the fastest way to learn is to stop pretending everything went smoothly.

### 13:15–13:30 | Summary + Personal Commitment

 

**You’ll walk away with:**

- A practical definition of **Workforce Readiness in the AI era** (not “learning,” not “adoption theater”)
- Real implementation patterns from leading Israeli tech companies
- A clearer view of what to build first: **skills, workflows, governance, roles, metrics**
- Better answers to: “How do we prove ROI?” “Who owns this?” “What does good look like?”
- A peer network you can actually lean on after the event

### **Who This Summit Is For**

✔ HR Leaders  
✔ L&D / Talent Development Leaders  
✔ Enablement Leaders  
✔ OD / Culture / Internal Comms leaders  
✔ People-adjacent ops & transformation leaders

If you’re responsible for capability and performance,  and AI is already changing your org,  you belong in this room.

### **About our speakers**

![Untitled design (6)](https://m.junojourney.com/hubfs/Untitled%20design%20(6).svg)

### Gal Segal-Vasserman

![](https://m.junojourney.com/hs-fs/hubfs/Cloudinary_logo_blue_0720_2x-png.png?width=216&height=42&name=Cloudinary_logo_blue_0720_2x-png.png)

##### VP of Global Learning & OD

Gal is VP of Global Learning, OD & Internal Communications at Cloudinary and a senior HR leader specializing in org-wide transformation. She leads scalable frameworks across performance, talent, leadership growth, and communications, and is an active member of Cloudinary’s AI Committee — driving adoption that supports productivity and strategic value.

 

![Untitled design (7)](https://m.junojourney.com/hubfs/Untitled%20design%20(7).svg)

### Rotem Weinstein

![](https://m.junojourney.com/hs-fs/hubfs/Cloudinary_logo_blue_0720_2x-png.png?width=216&height=42&name=Cloudinary_logo_blue_0720_2x-png.png)

##### Senior Global L&D partner

Rotem is a Senior Global L&D Partner with strong expertise in facilitation, needs assessment, and end-to-end learning execution. She brings the grounded “how” of implementation: what it takes to translate strategy into training, behaviors, and real usage across teams.

![Screenshot 2026-02-09 at 10.48.24](https://m.junojourney.com/hs-fs/hubfs/Screenshot%202026-02-09%20at%2010.48.24.png?width=367&height=348&name=Screenshot%202026-02-09%20at%2010.48.24.png)

### Itamar Katsch

##### ![](https://m.junojourney.com/hs-fs/hubfs/Logo-similarweb-transparent-PNG-png.png?width=183&height=46&name=Logo-similarweb-transparent-PNG-png.png)

##### Director of Learning & OD

Itamar is a Business Psychologist and senior OD leader who specializes in turning behavioral science and people data into measurable business impact. At Similarweb, he has led leadership development, manager enablement, and L&D transformation initiatives, earning multiple CEO awards.

Known for his pragmatic, data-driven approach, Itamar bridges theory and execution, designing scalable systems, impactful learning experiences, and AI-enabled practices that help leaders and organizations perform better inreal life, not just on paper.

![Untitled design (9)](https://m.junojourney.com/hubfs/Untitled%20design%20(9).svg)

### Yuval Rapoport

##### ![](https://m.junojourney.com/hs-fs/hubfs/FROG-34b9e0fd-png-1.png?width=72&height=69&name=FROG-34b9e0fd-png-1.png)

##### L&D admin

Yuval leads learning operations and  
training management at JFrog, with experience across training roles in high-growth tech environments. He brings a hands-on, operational lens to what it takes to run AI capability programs inside a real organization, beyond experimentation.

 

![Untitled design (5)](https://m.junojourney.com/hubfs/Untitled%20design%20(5).svg)

### Michelle Weisbeker

##### ![](https://m.junojourney.com/hs-fs/hubfs/FROG-34b9e0fd-png-1.png?width=71&height=68&name=FROG-34b9e0fd-png-1.png)

##### Learning Business Partner

Michelle is an experienced Learning Business Partner and former Creative Director in e-learning, with deep expertise in UX, digital learning design, and scalable internal enablement. She’s known for blending creativity with practicality, and for designing learning that actually gets used.

 

![Untitled design (8)](https://m.junojourney.com/hubfs/Untitled%20design%20(8).svg)

### Ofer Kenig

![](https://m.junojourney.com/hs-fs/hubfs/eyJidWNrZXQiOiJwYXJ0bmVycGFnZS5wcm9kIiwia2V5IjoibWVkaWEvY29udGFjdF9pbWFnZXMvYzFiZTAxNGMtZDQxZi00ODhlLTljNzEtZmJkNTFjN2RmNGFhL0FGTG9nby0zLnBuZyIsImVkaXRzIjp7InRvRm9ybWF0Ijoid2VicCIsInJlc2l6ZSI6eyJmaXQiOiJjb250YWluIiwiYmFja2dyb3VuZCI6eyJyIjo-webp.webp?width=164&height=48&name=eyJidWNrZXQiOiJwYXJ0bmVycGFnZS5wcm9kIiwia2V5IjoibWVkaWEvY29udGFjdF9pbWFnZXMvYzFiZTAxNGMtZDQxZi00ODhlLTljNzEtZmJkNTFjN2RmNGFhL0FGTG9nby0zLnBuZyIsImVkaXRzIjp7InRvRm9ybWF0Ijoid2VicCIsInJlc2l6ZSI6eyJmaXQiOiJjb250YWluIiwiYmFja2dyb3VuZCI6eyJyIjo-webp.webp)

##### Learning solutions & tech TL

Ofer is a strategic learning technology leader with strong AI fluency and a proven track record driving enterprise AI adoption.   
At AppsFlyer, he led AI education initiatives (including ChatGPT Enterprise), built an AI Builders Program, launched an AI knowledge hub, and implemented the company’s first LXP,  all with a clear focus on scale, workflow integration, and measurable impact.

![Screenshot 2026-02-09 at 10.47.44](https://m.junojourney.com/hs-fs/hubfs/Screenshot%202026-02-09%20at%2010.47.44.png?width=358&height=342&name=Screenshot%202026-02-09%20at%2010.47.44.png)

### Meet Jessica Bard

##### ![](https://m.junojourney.com/hs-fs/hubfs/Logo-similarweb-transparent-PNG-png.png?width=183&height=46&name=Logo-similarweb-transparent-PNG-png.png)

##### Learning & Development manager

Jessica is a Learning & Development Manager at **Similarweb**, and a lifelong learner with a deep belief that meaningful learning starts with humans, not tools. 

Jessica focuses on creating learning experiences that build real connection and real impact,  both for individuals and for the organization. Before moving into L&D, she worked closely with customer support and product teams, designing hands-on training, scaling knowledge systems, and translating complex work into clear, usable learning moments.

 

![Screenshot 2026-05-06 at 15.33.07](https://m.junojourney.com/hs-fs/hubfs/Screenshot%202026-05-06%20at%2015.33.07.png?width=345&height=315&name=Screenshot%202026-05-06%20at%2015.33.07.png)

### Meet Shir Boim Shwartz

![](https://i0.wp.com/agilebrandguide.com/wp-content/uploads/2024/12/amdocs-logo-0678CD2F09-seeklogo.com_.png?fit=300%2C181&ssl=1)

With over 15 years of experience across SaaS, EdTech, and enterprise environments, Shir has built and scaled impactful learning programs that go far beyond content,  connecting learning to performance, product adoption, and business outcomes.

Today, as Head of Learning & Development at Amdocs, Shir leads strategic initiatives that align people, product, and growth,  ensuring learning is not just delivered, but actually drives impact.

Before that, she spent over a decade at The Center for Educational Technology (CET), where she led learning innovation, product enablement, and large-scale online learning initiatives,  shaping how modern learning experiences are designed and delivered.

---

### **What our community members are saying**

## Frequently Asked Questions

Who should attend 'Leverage AI in Learning – Human Learning at Scale'?

This event is tailored for L&D leaders, HR professionals, and people development strategists in SaaS, IT, fintech, cybersecurity, and AI-driven organizations who want to scale learning, increase engagement, and align outcomes with business goals.

What will I gain from attending this webinar?

You’ll leave with actionable strategies, AI-driven tools, and practical frameworks for building a learning culture that supports growth, engagement, and measurable impact. You’ll also connect with peers facing similar challenges.

When and where does the event take place?

The event takes place online on July 23rd, 2025 from 9:00 PM to 9:30 PM IDT (2:00 PM to 2:30 PM EST).

Who is the guest speaker?

Nick Bilotta, Learning Experience Manager at Discord, will share expert insights on designing learning experiences that truly impact people and business. Nick brings over 15 years’ experience across technology, hospitality, and entertainment.

How do I register and is there a cost?

Registration is free. Simply sign up using the form on this page to secure your spot. You’ll receive a confirmation email with joining details.

![Frame 1000001457](https://m.junojourney.com/hs-fs/hubfs/Frame%201000001457.png?width=473&height=353&name=Frame%201000001457.png)

### Secure Your Spot for This Expert-Led Learning Webinar

Real Problems. Real Solutions.   
🪄 Come for the strategy. Stay for the honesty. Leave with something useful.

 

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