What to expect

Most AI implementation efforts fail long before the technology does.

Not because the tools aren’t powerful.
But because organizations try to layer AI onto existing workflows, habits, and assumptions, without redesigning how people actually work, think, collaborate, and make decisions.

In this session, we will break down why Design Thinking has become one of the most important approaches for successful AI initiatives, especially in fast-changing organizations trying to move from experimentation to real adoption.

Drawing from his own hands-on journey implementing AI initiatives, Guy will share the lessons, mistakes, frameworks, and practical actions that helped turn abstract AI conversations into meaningful organizational change.

You’ll learn:

• What Design Thinking actually means in the context of AI implementation
• What makes AI initiatives fundamentally different from traditional transformation projects
• Why most organizations focus too quickly on tools instead of human workflows and real problems
• Guy’s practical 4Ds framework for approaching AI implementation
• Simple, actionable ways to start introducing Design Thinking into your own AI initiatives immediately

If you’re trying to move beyond AI hype and create real adoption, engagement, and impact inside your organization, this session will give you a practical and human-centered starting point.